The company highlights how it seeks out items that “meet strict criteria for unmatched quality, unique flavors, better-for-you ingredients and extraordinary value.“Understanding the needs of our customer is critical to the success of our private brands program,” said Tim Cogil, 7-Eleven senior director of private brands.
Participating stores now carry hundreds of private-brand products. This is because retailers are able to explore interesting concepts and get them onto their shelves in a short time frame.ħ-Eleven is continually testing numerous items in select stores around the country. This was echoed by Alexander Lichter, VP Sales EMEA at Symrise, who noted that private label brands are at the forefront of innovation and diversification. He also noted that private labels continue to penetrate global markets at high rates. “We listen to our customers, stay ahead of the latest trends and offer refreshing drinks you can’t find anywhere else.”Įarlier this year, Brian Sharoff, President of the Private Label Manufacturer’s Association, told FoodIngredientsFirst how private label brands are better positioned to respond to trending categories, such as health and wellness, than A-brands. “7‑Eleven is one of the leading beverage retailers for a reason,” says Tim Cogil, 7‑Eleven senior director of private brands. Private label sales climbed steadily, with some products outselling competing name-brand products, the company notes. The snacks included cookies, candy, nuts, potato chips, beef jerky, trail mix and more. The range includes both single-ingredient fruit juices and fruit and vegetable blends.ħ-Eleven entered the food private label territory in 2008, with its launch of 32 packaged snacks under the 7-Select brand – previously it had only carried nonfood items under its private brand.
Additionally, several varieties of 7-Select GO!Smart line of organic cold-pressed juices landed in the top ten of juices sold in a 20-ounce or smaller container category within months of launching. “We benchmarked against the best and added differentiated attributes that we know our customers are seeking.”ħ-Eleven says private label brand Quake already has a loyal following.A few weeks ago, stores added Quake performance energy drinks to their offerings, with the company saying that the line has already acquired a loyal following. “As with all 7‑Eleven private brand products, we wanted to make sure our new sports drink would stand out in quality, taste, uniqueness and value,” says 7‑Eleven President and CEO Joe DePinto.
#Quake energy drink series#
This launch is the latest in a series of 7-Eleven private label products. Mathilde Touvier, Head of the EREN team and Principle Investigator of the NutriNet-Santé cohort, told NutritionInsight. Sugary drinks are convincingly associated with the risk of obesity, which in turn, is recognized as a strong risk factor for many cancer sites,” Eloi Chazelas and Dr. “The deleterious impact of sugary drinks on cardio-metabolic health is well established. However, 39 percent of consumers expect a natural product to be low in sugar.Īdditionally, sugary drinks may increase the overall risk of cancer, according to a recent sugar study. Products with this type of positioning accounted for 29 percent of global new food and beverage launches in 2017. Innova Market Insights reports a 13 percent CAGR in food and beverage launches with a “clean label” claim (Global, 2013-2017).
Consumers are increasingly looking for recognizable ingredients and turning away from hard to pronounce ones.
The use of real sugar and stevia potentially allows the drinks to tap into the clean label and natural trend. Additionally, the drink contains sodium, potassium, calcium and magnesium, while other national isotonic drinks may only contain two of these minerals that are lost during exercise. They are sweetened with stevia and real sugar, containing 15 grams of sugar and 60 calories per serving or 150 calories per 28-ounce bottle. The drinks are available exclusively at 7‑Eleven stores and are available in lemonade, orange mango, cucumber mint, and guava splash flavors. This release comes as 7-Eleven continues to build its private brand beverage lineup. 7-Select Replenish contains 100 percent of the daily values of vitamins A, E, Niacin (B3), B5 and Pantothenic Acid (B6) per 12-ounce serving. Convenience store chain 7-Eleven is launching a new sports drink that contains no artificial sweeteners or high-fructose corn syrup.
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