

Nordstrom, Macy’s and Target are among retailers known for their limited-time fashion capsules, but so far limited-edition exclusives have been a bigger sales opportunity in fashion than food.Īmong other limited-edition collaborations between retailers and food/beverage brands: Hyped on social media, the limited-edition apparel and footwear releases often sell out immediately. The collaboration takes a page from the “ drop culture ” trend pioneered in the streetwear category in the U.S. It has plans to refresh the flavors later in the summer.
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This is the first exclusive rotation that Van Leeuwen is bringing to Walmart stores, with plans to refresh the flavors later in the summer. You can find these new and exotic ice cream flavors in all 50 states starting Thursday. These pint sized flavors, priced at $4.98 a pint, will be available in 3,500 Walmart locations for a 10-week rotation. We made these 7 exclusive flavors using the same artisanal processes and ingredients that we have been using to make our ice cream for the past 15 years," said Ben Van Leeuwen, Co-Founder and CEO of Van Leeuwen Ice Cream.

"What inspired us to start making ice cream was the idea that good food, and good ice cream, made from good ingredients, should be widely available on the market. This exclusive launch includes new and fan-favorite flavors: Kraft Macaroni & Cheese, Planet Earth, Pizza, Hot Honey, Royal Wedding Cake, Bourbon Cherries Jubilee and Wild Blueberry Shortcake. Kraft Macaroni & Cheese ice cream is here to stay after an overwhelming, popular response to this surprising flavor left Van Leeuwen Ice Cream's website crashing and the product selling out within minutes of the flavor going on sale. Van Leeuwen Ice Cream known for making delicious dairy and vegan ice cream announced the launch of seven flavors to be sold exclusively at Walmart locations across all 50 states nationwide.
